在Google Search Console上看到公司的20多个链接显示如标题错误，比如 https://www.moorol.com/en/product/led-bulb-works-with-amazon-echo-alexa/ 是因为页面里镶嵌了一段Rich Snippet(现在叫Rich Results)的代码：

 
 <script type="application/ld+json">
    {
      "@context" : "http://schema.org",
      "@type" : "Product",
      "name" : "LED bulb works with Alexa, Amazon Echo",
      "image" : "https://www.moorol.com/media/images/product/standard/adb5127158924af696d7b3877d36abd8.jpg",
      
      "description" : "<p>Turning on your lights hands free, using just your voice.</p>
<p>If you have an Amazon Echo, you can control this bulb by Alexa. We has two lines of smart bulbs you can chosse from. There&#39;s a handful of Bluetooth-based bulbs that use a Bluethooth mesh network to get going.&nbsp;These work with Alexa and will plug into your Amazon-powered smart home. There&#39;s also a line of Zigbee bulbs which will see you needing a hub.</p>

<p>&quot;Alexa, turn on the lights.&quot;</p>",
      "url" : "https://www.moorol.com/en/product/led-bulb-works-with-amazon-echo-alexa/",
      "brand" : {
        "@type" : "Brand",
        "name" : "Hilltroll",
        "logo" : "https://www.moorol.com/static/dist/img/brand_logo_red_black.jpg"
      }
    }
</script>

然后缺少offers, review和aggregateRation，详细定义请查阅https://schema.org/Product，才想起来之前加了这一段是想直接在网站上面对C端客户的，但后来转为B端，一直没去掉。

但有文章说这些报错不会影响排名，只不过是提醒你应该清晰标注：https://www.checkerboard.com/web-development/fix-offers-review-aggregaterating-specified/

先保留吧，接下来或许要增加直接购买样品的功能呢。